Tatiana Kolodnik, senior lecturer, Institute of Sports and Tourism Management, Belarusian State University of Physical Culture.

Summary.
The article considers digital marketing as a multidimensional economic phenomenon and presents the author’s definition of this concept, channels and types. Digital marketing is analyzed as market business processes in offline and online space, with applied potential of various means of marketing interactions (Internet, mobile, broadcast, local networks and autonomous digital devices).
Key words: digital marketing, digital media space, IT infrastructure and network technologies, digital marketing channels, types of digital marketing
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